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RESUME

Interim Marketing Manager (contract position)

Gale, a Cengage Company

07/2023 to 02/2024

Served as interim Marketing Manager for online educational company. Strategized, developed, and managed marketing campaigns. Developed and wrote emails, landing pages, PowerPoint presentations, tradeshow booth banners, award applications, and other materials. Promoted and moderated co-branded webinar, created customer personas, and rewrote/updated web pages. Was originally contracted for three months; was kept on for six. 

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Marketing Manager

ETC

03/2023 to 06/2023

Strategized and created content for ads, landing pages, web pages, and emails and developed marketing campaigns for educational conferences and publications. Worked and coordinated with conference programming, event, and editorial staff. Managed Marketing Coordinator.

  • Wrote and produced eBook focusing on top trends in educational technology.

  • Helped develop messaging matrix and talking points for conference marketing.

 

Marketing Communications Manager

ExploreLearning

07/2016 to 03/2023

Created, implemented, and oversaw marketing communications efforts and campaigns for international K-12 educational technology company. Researched and wrote blogs, whitepapers, landing pages, fact sheets, promotional emails, social posts, videos, etc. Tailored focus and content based on metrics, SEO, and feedback from internal partners to best drive sales and lead generation. Created copy style guide. ​

  • Work as “chief awards applier” netted company several prestigious awards including several CODiEs, as well as Tech & Learning awards, BESSIE awards, and EdTech Awards.

  • Served as interim graphic designer for more than two years. Worked with agency in developing corporate look and feel, and created brochures, flyers, postcards, and other collateral.

  • Instrumental in redesign of blog and two monthly newsletters (average open rate: 36%).

 

Marketing Account Manager

UW-Madison Division of Continuing Studies

01/2011 to 06/2016

Developed and executed multi-channel marketing plans for Continuing Studies programs and classes. Created, administered, and analyzed post-event surveys. Also wrote and produced brochures, web copy, promotional emails, posters, print ads, news releases, social media content, and catalog copy. Negotiated and purchased media placement.

  • Helped 2015 Writers' Institute garner extensive statewide press coverage and a gold ADDY award from American Advertising Federation-Madison. Highest attendance to date.

  • Work with School of the Arts included “rebranding” the entire program; working with media in Madison and Rhinelander areas and the Rhinelander Chamber of Commerce; and completely revamping the program catalog and website. Secured extensive local (Rhinelander area) press, television, and radio coverage before, during, and after each year's school. Beat goal of 30% new registrations in 2013 by more than 10%.

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Various Marketing/Communications positions

RMT and contract

05/2008 to 12/2010

Wrote and designed press releases, marketing materials, newsletter articles, proposals, and intranet and internet sites. Created, deployed, and monitored email marketing campaigns. Ran analytics on websites, blogs, and online news outlets for items related to company. Handled logistics and developed materials for conferences, seminars, and exhibitions. Served as press contact. Left RMT after 10 months due to staff reduction (company no longer exists), then worked contract positions.

Marketing Communications Specialist

Great Lakes Educational Loan Services

05/2003 to 05/2008

Developed/wrote/edited everything from press releases and RFIs and RFPs to print ads, emails, and brochures. Worked with product engineering team in communicating information on new products and updates to existing products to sales team. Negotiated and purchased media placement. Served as marketing project manager for yearly financial aid workshops for customers nationwide. Took monthly newsletter from inconsistent, poorly written print newsletter to up-to-date, informative online publication.

  • Member of branding committee, charged with working with research firm and advertising agency in determining perception of Great Lakes in marketplace and developing new logo, taglines, look and feel, brand standards, etc.

  • Co-authored series of feature articles for national industry publication, which received recognition from U.S. government's student financial assistance department and resulted in speaking engagements for co-author.

  • Instrumental in developing new online demos for Great Lakes' products, serving as producer and writer.

 

Internal Communications Specialist/Manager

Alliant Energy

04/2000 to 05/2003

Served as “voice” of company president and vice presidents in internal communications. Wrote and distributed all-employee emails, and wrote and produced one-time and special brochures, flyers, posters, and corporate award nominations. Developed and wrote company’s annual report for employees, as well as annual goals publication for Energy Delivery business unit. Responsible for “front page” of company intranet site, featuring news and information for employees; served as back-up content manager for 18,000 pages on site. 

  • As editor of weekly employee newsletter wrote, edited, and laid out publication. Designed and conducted readership survey (40% response rate) and, based on results, shifted newsletter’s focus to highlight company’s strategic plans and goals. Took newsletter from print to online, interactive publication.

  • Redesigned and improved content of monthly newsletter for Energy Delivery business unit.

  • Developed company-wide internal communications plan for many multi-million-dollar projects and significant events, including construction of new headquarters and 9/11 reaction/response.

  • Served as project manager for roll out of company’s business casual dress code. Researched policies; wrote brochure copy; produced “style shows” at Alliant Energy’s three headquarters; and developed promotional giveaways, contests, and an intranet site.

EDUCATION

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Master of Arts: Journalism and Mass Communication

University of Wisconsin-Madison

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Bachelor of Science: Broadcasting

University of Wisconsin-Platteville

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Professional Certificate: Product Design and Development

Kellogg School of Management, Northwestern University, Chicago, IL

ADDITIONAL SKILLS AND EXPERIENCE

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Experience in Microsoft Office/365; Adobe Creative Cloud/Suite; Google Workspace;
Google Analytics; and a wide variety of email, survey, graphic, video, CRM, social media, project management, CMS, and web tools. Photography experience. Proposal, event, and tradeshow experience.

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Columnist, freelance writer, and freelance publicist—as a freelance writer, graphic designer, and editor, work has appeared in Athletic Business, Brava, The Daily Reporter, The Hard Report, Madison Magazine, Maximum Ink, Rhythm, the CD “Live from Studio M,” and various newsletters, articles, websites, and ads.

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